Benefits of A Good Domain Name

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Benefits of A Good Domain Name

The simplest way for customers to find your website is by giving it a good domain name. The easier it is to remember the better. Today, there are thousands of brands online that are all competing for one thing, high traffic. To be able to match the ruthless competition in the online industry, you need to be strategic. Some of the reasons why you might want to find a good domain name for your website include;

  • Better ranking on search engines

With a good domain name automatically comes high traffic especially if your site is known for providing good quality products and services. Customers will find it easy to refer their friends to your website just because they can remember the name. A good domain name will also tell more about what your site is about. That is why most domain names have a direct relation to what their website is all about.

  • Easy branding

Promoting a brand using a favorable domain name will make your work simpler. Compared to using a complicated domain name, branding your website needs to be a simple process. With a good domain name, you will realize that you put fewer efforts in your branding activities just because you don’t need to go to so many details to lead customers to your website. That is because proper domain names are precise and avoid any errors especially for customers learning about your website for the first time.

  • Identify your business

The domain name you use for your website should be able to establish what you are all about. That’s one of the main reasons why there are different types of extensions for websites. For example, if your site has the .edu extension, then everyone can tell that you are a learning institution. By declaring what you are all about, your domain name is a good way of fully stating your activities.

  • Display your level of professionalism

There are different types of websites out there, but if you are serious about professionally doing business online, you need to choose your domain name wisely. One can easily tell a professional domain address from a fake one. Keep your domain name simple and straight forward.


As much as you can find free hosting for your domain on platforms like Shopify, you need to know that using the right domain name will make it favorable for your business to survive online.

By |January 26th, 2019|Blog|0 Comments

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